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Since our Shark Tank episode aired in May 2017, folks have been asking why so many key Rocketbook features weren't mentioned on the show. The answer is simple: editing. The TV segment lasted for about six minutes, but filming took close to an hour. Here is some detail that ended up on the cutting room floor.
Q: Doesn't the ability to reuse Rocketbook instead of wasting paper and killing trees have huge environmental appeal? Why wasn't this mentioned?
We mentioned it in the studio, but it didn't make it into the episode. Rocketbook customers love the fact that they don't have to keep running to the store to buy notebooks that will only be thrown away!
Q: Wasn't Mr. Wonderful wrong about the cost economics? $1.90 for a regular notebook doesn't sound right.
It's not. You would only pay $2 for a notebook if it had a very low page count AND it was purchased in a bulk pack of 5 or more. Most standard notebooks you see at office stores are closer to $4-$6 each. When you factor in reusability (Wave can be reused up to 5 times, officially, though many users get a dozen or more uses out of their books), the economics of Rocketbook Wave are comparable or better to those of traditional notebooks. And unlike those notebooks, Rocketbook lets you sync your notes to the cloud. The $2 notebooks don't use Rocketbook's seven-symbol system and are not a fair comparison product.
Q: Is the market for digital note-taking moving toward iPads and other electronics?
A: Our observation has been that people want choice, and that many people will continue to choose pen and paper. People who like gadgets may choose hardware for their note-taking needs. But Rocketbook isn't a gadget. It's a notebook. Our customers prefer to avoid the cost and hassle of clunky devices that need charging, that could be damaged or lost, or that require a change in habit. Rocketbook can be used anywhere, no matter how unplugged you are. For our base, the simplicity of a notebook is a huge plus.
Q: How can your company be profitable if you are eradicating the need for people to buy more notebooks from you?
People who love Rocketbook become so excited about the product that they tend to buy more than one. The average order on our web site is for three books, and we have other products (such as Rocketbook Everlast, Rocketpad and Rocketbook One) which each serve a different purpose. Most of our customers integrate numerous Rocketbook products into their work flows. Also, Rocketbook Wave can be used at least five times, but will eventually need replacement. Only Rocketbook Everlast can be used infinitely.
Q: What has happened to Rocketbook since Shark Tank?
A: Glad you asked. Check out this awesome video!
23 comments
You were just too smart for them….Let’s face it, most of the people they ‘help’ are not bright enough to see that with a little guidance they could make it on their own. Rocket Book is a concept you have to use for more than a day to appreciate. I used an electronic note pad at my desk for months and missed being able to delete what I no longer needed but keep what I needed to keep. Rocket allows me to do that and so much more. If there is any complaint I have is that you better have a great camera on your phone. I spend a long time getting the image of my pages copied into the app because the app says it is shakey or cant make out he QR Code. The scan window could be wider but a stead hand works in really good light. It seems to work better for my family members with newer phones. Keep up the good work….I mean, enjoy the beach.
A colleague in the NY office recently told me about Rocketbook. We attended the 7 Habits for Highly Effective People Workshop, and we were encouraged to write down our goals and schedule for each day to increase productivity. I absolutely LOVE my Panda Rocketbook. I am going to purchase the smaller one for my purse as I run errands and business ideas pop into my head. Thank you for making an environmentally friendly product.
I purchased the RocketBook Core, it’s a smaller product that fits in many standard size women’s purses. It’s approximately 9″ × 6″; add a couple inches if you order the pen holder (sold separately on Amazon)
I simply LOVE my RocketBook Core and now that I’ve been actively using it now my brain has exploded with new ideas that now need the BIGGER ROCKETBOOK to achieve my goals! I love how using the App sends my notes effortlessly to an iCloud service.
The Sharks definately missed out on this opportunity. This product is pure GENIUS.
I ordered two, I was told it’s in queue at the warehouse. It’s a sad feeling to wait so long. But, I see the hype and I can’t wait to test and use them. God bless you all.
I was told about RocketBook from a co-worker and thought, why the hell didn’t I know about this??? I am in Medical sales for a very large Healthcare organization and take notes at every meeting I go to. The notebooks I used take up so much space and are impossible to organize. RocketBook allows me to store my notes for each account by date in a nice file on OneDrive. This is a game changer for Sales Reps and you should target that area! I tried the iPad and hated it, always preferred pen and paper- A LOT of sales reps do! This is perfect! Thank you for coming out with this!