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While we love technology, we also know the potential impacts it can have on our brains: It can cause over-stimulation, shorter attention spans, and a need for instant gratification. So how is it possible that tech can actually improve our focus? Meet Calm Technology,™ a process developed by Amber Case to design technology that helps our attention, not work against it.
Established in 2024, Case's Calm Tech Institute™ grades technology based on the following principles:
1. Require the smallest possible amount of attention
2. Inform and create calm
3. Make use of the periphery
4. Amplify the best of technology and the best of humanity
5. Communicate, but not always with voice
6. Work even when it fails
7. Use the minimum tech needed to solve the problem
8. Respect social norms
Knowing that Rocketbook products are designed to help you get organized and improve your productivity, we submitted them for certification by Calm Technology™ - and were awarded Platinum!
That means we received top marks across 81 criteria, including: Attention, Periphery, Durability, Light, Sound, and Materials.
According to Case, "Rocketbook is a clever product that scored high on Calm Tech Certification for its ease of use, mix of analog and digital benefits, and its competitive cost. What we found with the Rocketbook Core Notebook and Flex Planner is exactly what calm technology should deliver. You get the best of both analog writing and digital capture without compromise. The ability to use the book multiple times (whether you're erasing or wiping clean) creates this wonderful sense of freedom to think messily and iterate naturally. But what really stood out was the affordability of the book itself and the flexibility of the entire product line. You're not locked into one way of working or thinking. The system adapts to how people want to use it, not the other way around.”
As studies have shown, there are many benefits to writing by hand - from improved information retention to increased creativity - so the fact that Rocketbook combines the benefits of tactile handwriting with the ease of digitization via our app further contributes to its Calm Tech Certified™ Certification.
Rocketbook Next Gen Core Notebook: Calm Tech Certified™ Platinum:
Whether you use it for note-taking, keeping track of to-do lists, or sketching, the Rocketbook Core Notebook is our best-selling product for a reason. Reduce paper clutter, stay organized, and keep what matters most. Simply scan what's important to the Rocketbook App - and erase what's not. Write, digitize, erase, and repeat.
Rocketbook Flex Planner: Calm Tech Certified™ Platinum:
Designed to fit your workflow (and not the other way around), the Flex Planner is our most comprehensive planner yet. With a variety of page templates for daily, weekly, monthly, and yearly planning - plus pages for note-taking or to-do lists, this productivity powerhouse will help keep your attention on the things that matter most.
While we're best known for our physical products, the Rocketbook App takes organization to the next level, providing the digital side of the Rocketbook experience.
And since we're all about improving products and experiences, we're excited to share that new updates are coming soon to the Rocketbook App to do just that! Think improved workflows, usability, and more.
The Calm Tech Institute™ team received a first look at our new app, so it's no surprise that it helped contribute to our Platinum certification! We can't wait to share a full rundown of the app redesign once it's released this winter.
We're thrilled to join a lineup of Calm Tech Certified™ brands - each improving our relationship with technology in their own way.
There's no shortage of exciting Rocketbook news on the horizon, and we're so appreciative of your support.
Ready to unlock ultimate productivity? Let's get started >
